MPI Provides Funding For Police to Take Aim at Distracted Drivers


WINNIPEG, MB – Manitoba Public Insurance is once again providing funding to police departments across the province for an initiative aimed at drivers who continue to illegally use hand-held electronic devices while driving.

MPI is providing approximately $200,000 in funding to support enhanced police enforcement programs, which began earlier this month and will run throughout April.

“This campaign is a joint initiative between Manitoba Public Insurance, the RCMP and police services in Winnipeg, Brandon, Winkler, Morden, Rivers, Altona and Dakota Ojibway. For the seventh consecutive year, Manitoba Public Insurance funding will be used to enhance regular enforcement efforts by our police partners,” explained Ward Keith, vice-president, Business Development and Communications, MPI.

“Over the past seven years of these distracted driving campaigns, nearly 10,000 provincial offence notices were issued by law enforcement partners. This is a clear indication that more work is required to address growing concerns about distracted driving.”

Enforcement activities will include both traditional roadside enforcement and more creative tactics. One such tactic recently announced by the Winnipeg Police Service involves placing officers on transit buses to observe drivers who may be using their cellphones while driving.